If you are a blogger, who is your real customer?

Suppose you run a few blogs like I do and make revenue out of ad sales or content streaming from your blogs.

Now you have 2 bosses (customers) one is your visitors and the second is the sponsor or advertiser. While the visitor doesn’t pay to access your content while the advertiser uses your media to reach your demographics.

Also being a blogger means you are constrained and don’t have a sales team to pursue the advertisers for more ad revenue. So in this case would you focus on getting more revenue or more visitors (quality and quantity) to your website.

Personally I have never focused much on the advertisers. Don’t do sales calls nor solicit clients for advertising money. I focus on my demographics visitors.

But I am planning to change strategy soon, shift focus on advertisers instead of the community. But the objective would be to serve the community better.

What about you?


Ishaqzaade Review – Hindu-Muslim Lovestory.

ImageHindu – Muslim love story, is always interesting, its part of our fantasy for peace and religious harmony. The movie does a good job in showing the rural political ethos and the moral opportunism of the righteous political leaders who play caste/religion politics. The underlying theme is how to love someone and make the person more humane than a animal, which our handsome hero is.

What made me write a review about this movie is the question that,

1) Will a wave of mass inter-religion marriage between these 2 communities actually bring and end to Hindu-Muslim hate politics and curb future riots or genocide?

Its kind of stupid to believe that mass hindu-muslim marriages will happen unless government makes it compulsory and enforces it. We all know the governments are least interested in promoting anti-popular laws. So why are these big banner films trying to say? Or are they reflecting and reinforcing the general secular subconscious of the masses? It must be so, i don’t see any other reason why the movie resonated with me atleast, also my DVD wala a muslim highly recommended the movie.

2) Is it a good idea to marry someone who is not socially acceptable?

Great loss of fortune is done by unequal marriages, marriages are institution which build other institutions, they are the bedrock for social infrastructure, Do you want to be on the fringes of society by displeasing your immediate family and they the larger community? Of course for a urban centre like Mumbai caste/religion matters less,  with high disposal income it probably doesn’t matter much. In urban centres its more about class discrimination. But in small towns?

Of course love is blind and all that!!!  But one relationship decision can change and alter your life for the worse.


The king in exile is a book about the last king of Burma Thibaw Min who was exiled with his family of 4 daughters and two wives in Ratnagiri from 1885 to 1916.

Why I bought this book - 

I have lived in Ratnagiri where my father used to live, and I used to go there and work in the factory , in the evening to socialise i used to hang out with my only local friend, and we would pass by this beautiful bungalow (almost palatial) called Thibaw palace. I was around 17/18. When I asked him about this, he told me that the Burma King was exiled here, I couldn’t believe it. My life was miserable in Ratnagiri as I couldn’t make a single friend, how could a king survive here?

About the Book :

The book is a grand tale of a family spanning across 3 generations, its melancholily sad to see a family which were the rulers being exiled for 30 years in Ratnagiri and after then thibaw children and grandchildren to live on government pensions till British independence.

The story is told in extremely non-judgemental way as it should be, the story is about decisions and choices we make as well as about how the political and social environment shapes our lives and futures of our children’s and grandchildren’s.

One of most important question for me it raised was how the entire Thibhaw clan was a spendthrift as shown in the book, like were they were genetically disposed to living over their means?? and always had to beg and plead with British Government for the money.

It a simple book without any literary trappings, also told in a diplomatic way as to not offend the Burmese and care seems to have been taken as to not throw muck. Do read it, if what I wrote interests you.

Scaling Up Plans.


I have been thinking. I need 10000 fans, and i need 150 customers a year. This is the maximum volume i can handle, but the only catch is I don’t mind growing my income by 10x.

So the constraints are

1) Only 150 clients per year.

2) 10000 fans.

Income Target = 10x(current income)

So lets see how this can be worked out?

I think i have about 100 customers a year now, but the problem is they are not going to pay be 10x the times i want to reach my goal of 10x(current income)

Solution – I go to new markets (cost of entering the market is available), find richer customers and base my game on value rather than price.

As the i get richer customers, the cheaper ones will be eliminated or replaced, or find a hire (outsource) to take care of the cheaper (in terms of sale) customers. (with quality checks in place, so the cumulative effect is that of a single big customer). (Not meant in a degrading way).

Current Status – Looking for newer (richer) markets.


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