When you are working with people, they is this constant need for everyone in the team to establish hierarchy. The fight for the top place is relentless. The person who makes it higher and higher, gets more and more priviledges.
All, the rotten work is done by the lower status people. Also having the right skill for a job isn’t sufficient. One needs to learn to play one person against each other.
The person who usually emerges on the top is the person who manages to become the person who everyone confides in, but that person doesn’t confide in anyone.
This is the end result. Become a person who everyone in the team confides or open up their soft underbelly. As long as this happens you will be the one who can manipulate everyone.
There are 2 ways Leadership can be accomplished.
Leadership by manipulation is done by 90% of the people. Leadership by inspiring others is much rare. We all are looking for such inspiring leaders, who will inspire us to give our best work.
Let us see how we can inspire our subordinates rather than use manipulation techniques.
I saw a video of Alex Schultz who heads growth and analytics for Facebook talk about metrics and growth. He uses the analogy of a North Star. The founder of the startup steers the ship and should know the directions.
To sum up – The North Star is the most critical metric you should measure.
The metric which is most valuable to your startup is contextual to your business. I have several metrics going on in my hyper-local venture. There is the most important one which is how much money the business makes? Data points are spread across social media, the various websites, support requests, advertising enquiry forms, etc. The metrics on Google analytics and social media can itself be very difficult to analyse.
My North Star Metric – Inbound Leads
I will measure the number of inbound leads I get from all platforms. i.e. 1) Social media 2) Website 3) Telephone calls 4) Referrals etc. Increasing this metric means I don’t need to spend time and efforts on marketing, sales and advertising. This would create a direct impact to the business volume growth. Once I measure and test where I am getting most of my leads, I would work backwards and try to make the process of these inbound leads generation smoother. These inbound leads are easier to measure, than the other metrics like social media engagements, content analysis, etc.
I have found my North Star, What’s your’s?