Again I am wondering why I am writing a blog post on a #nontroversy. A few days or a fortnight back @viewspaper sent most of us spam emails (How did they get our emails id’s is anyone’s guess) that they want me to be a mentor and talk/tweet about current affairs with the hashtag #ifeelup for a Tweetathon. I was vivid about @viewspaper as I had never heard about them and how dare they spam me!
Today morning, it was revealed by some tweeters that #ifeelup is infact the new tag line for @pepsi ‘s 7UP . Now how did the twitterati fall for such a cheesy hashtag called #ifeelup (Incidently the info-graphic put up by BBDO proximity which is now taken offline claimed that the #ifeelup hashtag trended for 38 hours), and why did the light we look up to in the social media endorse and not reveal the true nature of this campaign?
Where do you wanna feel up? or do you wanna fill up your glass with the new 7UP?
So @pepsi knowing that how much tweeple like to go on an outrage played its card smartly via @viewspaper , but the chennai and the bangalore boys are smarter and are refusing to use the #ifeelup hashtag when expressing their outrage.
Now the question is why are we #outraged , don’t we love to go on a outrage, lets hashtag #ifeelup, no ?
Disclaimer : No one from viewspaper has sent me an email to write this blogpost. In recent times I am finding these controversies entertaining.
I am wondering why I am writing this article, as you all know that I pretty much like to mind my own business. But someone or something really caught my goat and that was Mr. Tinu Cherian malicious, petty and cheap prank to defame IIPM on the 12/13th of Jan 2012. ( Mr. Cherian describes himself in his twitter bio as Dreamer, Techie, Wikipedia Admin, @WikimediaIndia Exec Com Member , Top 15 influential Indian in Social Media, Blog @ DreamingCherries.com. ) Mr. Tinu Cherian also has envy worthy more than 73000 followers.
Disclaimer: I am not a IIPM graduate, nor I am a SRK or Arindam Chaudhuri fan, infact I hate the kind of marketing campaign they run. Hope you all know what is IIPM otherwise go here http://www.iipm.edu/
Also I have never seen the beautiful face of Mr. Tinu Cherian till this incident (or never noticed) and have never had any personal or professional grouse with him previously.
Here I am embedding some of Mr. Cherian’s tweets so you know, how the story goes and maybe you will see the reason for my anger or you probably wont, but that’s fine. The reason for my anger is that a responsible (or irresponsible) member of the cyber world like Mr. Tinu Cherian who has more than 73000 followers, decided to play a Joke at IIPM, and it reeked of conspiracy and bad taste to me. Let me know if you agree or disagree after going through this entire blogpost?
IIPM threatens 2take legal action agst me if i don’t take this down twitpic.com/5f6t8h shud i contact the media or the lawyer 1st ?
After seeing this Tweet I was concerned that a big organisation like IIPM known to be cash rich is threatening legal action against a blogger/Tweeple like @tinucherian . I was alarmed at such a scenario which threatens our freedom of speech and Re-tweeted it immediately and urgently. (At this point I had no reason to believe that @tinucherian is trying to defame IIPM as a consequence of this prank). But the following Tweet which came with twitpic of a email sent by some Ramya Walkhare made it pretty obvious that this was a cheap and petty prank, Check tweet below.
Now the problem with this email (from a id I assume Mr. Cherian has created himself to amuse us) is that it doesnt seem to have an Official signature at the end of the email nor does it have a official email id. Also It seems quite unlikely that IIPM would use such an unprofessional launguage and a fake id to top it.
When I questioned him on this, I got a equally irresponsible answer, Below is his tweet.
@manojnayak with iipm already sueing google, caravan , rashmibansal and many others i cannot take it so lightly.
I know @tinucherian has all the right to create a practical Joke and maybe IIPM actually did send him this email. But thats precisely what I doubt, and there is my case. Tinu Cherian being a social media guy (his bio claims Top 15 influential Indian in Social Media) and a Wikipedia Admin, with an army of more than 73K followers is not a JOKER without any motivation, and what are his motives remain questionable?
The purpose of this blog post is my morbid dislike, that a few social media guys/agencies who sit in Chennai and Bangalore or wherever supported by their vast network of allies sitting in Mumbai and Delhi, take their freedom of expression for granted and form an unholy nexus among themselves and conspire to defame a brand for monetary or personal reasons.
Till now I haven’t heard any news from Mr Cherian confirming the threat or calling it a hoax. Wonder which brand is next in line for Mr. Cherian’s practical joke? If someone proves that the email was actually sent by IIPM staff. I would gladly restore my faith in one of the top 15 Social media guy in India and delete this blog post if it matters at all to Mr. Tinu Cherian’s spotless reputation.
After I put up this blog post on Saturday night, I received a quite a few replies from @tinucherian , He basically beleives I have nothing to do with IIPM and also he has assured me that he had no intention to malign IIPM and it was not deliberate and that he is hounded by IIPM fake accounts and the email was sent probably by some agency who runs IIPM social media campaign. But what interested me more that he has admitted that he reacted hastily. Below is his tweet saying so, I certainly hope he gets over his unhealthy obsession with IIPM and finds a better cause. He has also metioned that he would be doing a blog post on this, explaining his POV, I would certainly like to know @tinucherian’s mind a bit better.
@manojnayak it is true that I reacted strongly when i got that mail who claimed to be from IIPM #iipmgate .
Ok here Is my “top 10 kind of tweeple I choose not to follow on twitter.”
1) I will not follow people who who are neither right nor left nor centre of right. In short, very prejudiced people are out from my twitter follow list.
2) People who lifecast, I occasionally like to envy on the designer coffee you are having or will chuckle on your observation of random people and places. But if it’s not buffered (spaced well), I will not show any regret when I hit the unfollow.
3) Emotional people – Iam hugely guilty on this count, especially when its late in the night, I like to let out. But I am not going to follow a late night philosopher. Sorry.
4) people who mostly share updates via Facebook. Twitter is a different audience, treat it separately please!
5) People who unneccessary and mindlessly RT with a comment and make me part of online white noise. You are unfollowed.
6) then there are people who think you should follow them, just because they follow you. No! I can’t do that, my attention is limited and I will pick and choose and unfollow you when you no longer give me relevant feedback or information.
7) Pretty girls calling for attention (not from me though, I’m ignored, but my TL) are promptly dumped.
8) arrogant geeks
9) abstract talkers or smart talkers. So what we are friends, buzz off.
Twitter or rather social networking is like a cocktail party. There are friends, there are aquaintances and then there are friends of friends and many perfect strangers who you can freak out!. They all meet, intermingle and have a ball of time. Sometime they form small groups, sometimes they stand alone in the crowd.
I was a regular at the twitter cocktail party, I usually kept to myself nursing my drink, But I just decided to call it a day! why?
I unfollowed around 250 people I used to follow, these are the people who dont tweet or sometimes they are tweeple who you converse, but they havent come around to follow you back. It just means they like you enough to say “cheers” but dont want to be seen with you socially. (Ok, I maybe wrong, but I am assuming here.)
What I would like to do is bring down the number of the people I follow to 150 people. These would be essentially people I know in person “OR” people who add great value to my network, by sharing interesting (relevant) things.
For the people in the cocktail circuit , If you need to connect with me, you can always email me at manoj at manojnayak dot com.