Now almost 99% new businesses fail, is often quoted by some guru’s which I feel is utter rubbish, but still i do believe that the failure rates among new busineses could be as high as 75%.
Everyone has a favorite book, this book by Seth Godin is my bible, I just wouldn’t have the courage to do what I am doing if I had not read this book, it is just supendously insightful and tells you very upfront on your chances of succeeding in your current business, though you may not agree, but this 76 page book gave me more courage than any other business book, maybe the book was written for the likes of me.
What this book will tell you is when to quit (give up) and when to stick around, and I am sticking around thanks to this book.
P.S I am not going to lend you my copy even if you pay me 100 $.
When I started my advertising sales work, I was using excel to maintain my client data and was almost sick with the importing and exporting work contacts between various interfaces, I also used google doc to make invoices. Life couldnt get worse, I felt as if God had put me on to the onerous task of re-inventing the wheel in a way of figuratively speaking, and one day just wanting to give up the whole idea of this complicated business, i sent out a desperate tweet. (remember: in my previous avatar, I was as a manufacturer I had only one client for 13 years) .
After the tweet I made in disgust, someone suggested a few interfaces like salesforce.com and others, but zoho took me all by surprise, absolutely no learning curve, very intuitive user interface and a dream for small business who are looking for a CRM (customer relationship management).
It does cost me Rs 6000/ year, which I believe you can recover with your first client, because of better CRM at your end.
I use zoho crm basically for 3 purposes.
Contact managemnt (Leads/Potential/Contacts)
I believe zoho CRM is designed for small business. Go ahead take a free trial. I would be glad to help you out if you have any queries.