Beware of Fake It till you make it Influencers

Do you know that you can purchase thousands of followers on Instagram?

Do you know you can also purchase like and comments too?

Do you know of existence of Whatsapp groups, which encourages its members to like and comment or face expulsion from the group?

Yes, these are the facts of “Fake it, Till you make it” which basically means fool the client till the money is in the bank. Brands work on numbers, numbers look good on Graphs and charts. Also a marketing manager job is easy if he has corresponding data to show his VP to justify the campaign costs.

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The influencer eco-system is corrupted and in 2018/2019, all social media networks did a purge. But guess what, social media companies also need to show numbers to their stock holders.

Fake it you make it a universal law. But choose your influencer with caution. Do some background checks, for eg

1. Does the influencer you are hiring have real followers or are they all BOTS?
2. See the historical growth of the followers of the influencers you are trying to hire. Use tools like for the same. If you see sudden spike in the number of followers, it is a “fake it till you make it” account.
3. Reward genuine handwork. Many influencers like us are working hard to nurture our community. These fake influencers are jumping the Q. They have to fool the brand till the money is in the bank. They are what we call ‘Fly by night ” businesses.

If you are a blogger, who is your real customer?

Suppose you run a few blogs like I do and make revenue out of ad sales or content streaming from your blogs.

Now you have 2 bosses (customers) one is your visitors and the second is the sponsor or advertiser. While the visitor doesn’t pay to access your content while the advertiser uses your media to reach your demographics.

Also being a blogger means you are constrained and don’t have a sales team to pursue the advertisers for more ad revenue. So in this case would you focus on getting more revenue or more visitors (quality and quantity) to your website.

Personally I have never focused much on the advertisers. Don’t do sales calls nor solicit clients for advertising money. I focus on my demographics visitors.

But I am planning to change strategy soon, shift focus on advertisers instead of the community. But the objective would be to serve the community better.

What about you?


Top 10 kind of tweeple I choose not to follow on twitter

Ok here Is my “top 10 kind of tweeple I choose not to follow on twitter.”

1) I will not follow people who who are neither right nor left nor centre of right. In short, very prejudiced people are out from my twitter follow list.

2) People who lifecast, I occasionally like to envy on the designer coffee you are having or will chuckle on your observation of random people and places. But if it’s not buffered (spaced well), I will not show any regret when I hit the unfollow.

3) Emotional people – Iam hugely guilty on this count, especially when its late in the night, I like to let out. But I am not going to follow a late night philosopher. Sorry.

4) people who mostly share updates via Facebook. Twitter is a different audience, treat it separately please!

5) People who unneccessary and mindlessly RT with a comment and make me part of online white noise. You are unfollowed.

6) then there are people who think you should follow them, just because they follow you. No! I can’t do that, my attention is limited and I will pick and choose and unfollow you when you no longer give me relevant feedback or information.

7) Pretty girls calling for attention (not from me though, I’m ignored, but my TL) are promptly dumped.

8) arrogant geeks

9) abstract talkers or smart talkers. So what we are friends, buzz off.

10) people like me!

Welcome to Hyperlocal Advertising.

Case 1)

My Laptop broke, one fine day! I needed to buy a PC urgently, I went to 3 stores in my area immediately. I went to Ezone, I went to a store in galleria and I went to Chroma at Rcity. I saw that the same model Lenovo PC, the difference in price in Ezone, galleria store and chroma was about Rs 5000/- Rs. I bought the one at chroma for Rs 31999/-. I saved Rs 5000, just because I bothered to check out 3 stores.

What if Chroma had informed about this deal through a hyperlocal media site. Two things would have happened.
1) The other stores would have reduced the price to match chroma’s price (which nobody will know of, Since only chroma has advertised about it.)

2) The other stores would ignore, (as all decision are taken centrally in big stores). And Chroma would have sold more lenovo desktops!

Case 2) is a online portal by 2 IIT ians, they advertise daily deals with us. They manage to sell at a price which is 25% to 50% less than the local sabjiwaala or supermarkets like DMART and Haiko. is now scaling up to handle the increase in demand. It has encouraged customers to change their habit of “vegetables and fruits shopping” by offering them daily deals.

Why Think Hyperlocal?

I talk to lot of people in my neighborhood, and majority of the purchase decisions are made locally, whether its buying vegetables, electronic items or visiting a Spa.

So how many know about deals/offers/events happening in your neighborhood and what is the source of your information.?