If you are a blogger, who is your real customer?

Suppose you run a few blogs like I do and make revenue out of ad sales or content streaming from your blogs.

Now you have 2 bosses (customers) one is your visitors and the second is the sponsor or advertiser. While the visitor doesn’t pay to access your content while the advertiser uses your media to reach your demographics.

Also being a blogger means you are constrained and don’t have a sales team to pursue the advertisers for more ad revenue. So in this case would you focus on getting more revenue or more visitors (quality and quantity) to your website.

Personally I have never focused much on the advertisers. Don’t do sales calls nor solicit clients for advertising money. I focus on my demographics visitors.

But I am planning to change strategy soon, shift focus on advertisers instead of the community. But the objective would be to serve the community better.

What about you?

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