Manoj Nayak

Archive for the ‘Social Media’ Category

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I wanna feel you Up #ifeelup

In Social Media on January 20, 2012 at 1:45 pm

Again I am wondering why I am writing a blog post on a #nontroversy. A few days or a fortnight back @viewspaper sent most of us spam emails (How did they get our emails id’s is anyone’s guess) that they want me to be a mentor and talk/tweet about current affairs with the hashtag #ifeelup for a Tweetathon. I was vivid about @viewspaper as I had never heard about them and how dare they spam me!

Today morning, it was revealed by some tweeters that #ifeelup is infact the new tag line for @pepsi ‘s 7UP . Now how did the twitterati fall for such a cheesy hashtag called #ifeelup (Incidently the info-graphic put up by BBDO proximity which is now taken offline claimed that the #ifeelup hashtag trended for 38 hours), and why did the light we look up to in the social media endorse and not reveal the true nature of this campaign?

Where do you wanna feel up? or do you wanna fill up your glass with the new 7UP?

So @pepsi knowing that how much tweeple like to go on an outrage played its card smartly via @viewspaper , but the chennai and the bangalore boys are smarter and are refusing to use the #ifeelup hashtag when expressing their outrage.

Now the question is why are we #outraged , don’t we love to go on a outrage, lets hashtag #ifeelup, no ?

Disclaimer : No one from viewspaper has sent me an email to write this blogpost. In recent times I am finding these controversies entertaining.

Image courtesy:http://reviews.in.88db.com/index.php/movie/cine-events/14931

Some more blogpost on this topic?

Manoj Nayak ko Tinu Cherian pe gussa kyu aaya!

In BRANDING, Social Media on January 15, 2012 at 1:16 am

I am wondering why I am writing this article, as you all know that I pretty much like to mind my own business. But someone or something really caught my goat and that was Mr. Tinu Cherian malicious, petty and cheap prank to defame IIPM on the 12/13th of Jan 2012. ( Mr. Cherian describes himself in his twitter bio as Dreamer, Techie, Wikipedia Admin, @WikimediaIndia Exec Com Member , Top 15 influential Indian in Social Media, Blog @ DreamingCherries.com. ) Mr. Tinu Cherian also has envy worthy more than 73000 followers.

Disclaimer: I am not a IIPM graduate, nor I am a SRK or Arindam Chaudhuri fan, infact I hate the kind of marketing campaign they run. Hope you all know what is IIPM otherwise go here http://www.iipm.edu/

Also I have never seen the beautiful face of Mr. Tinu Cherian till this incident (or never noticed) and have never had any personal or professional grouse with him previously.

Here I am embedding some of Mr. Cherian’s tweets so you know, how the story goes and maybe you will see the reason for my anger or you probably wont, but that’s fine. The reason for my anger is that a responsible (or irresponsible) member of the cyber world like Mr. Tinu Cherian who has more than 73000 followers, decided to play a Joke at IIPM, and it reeked of conspiracy and bad taste to me. Let me know if you agree or disagree after going through this entire blogpost?

Picture Referred in the Tweet: This got 50+ RT

After seeing this Tweet I was concerned that a big organisation like IIPM known to be cash rich is threatening legal action against a blogger/Tweeple like @tinucherian . I was alarmed at such a scenario which threatens our freedom of speech and Re-tweeted it immediately and urgently. (At this point I had no reason to believe that @tinucherian is trying to defame IIPM as a consequence of this prank). But the following Tweet which came with twitpic of a email sent by some Ramya Walkhare made it pretty obvious that this was a cheap and petty prank, Check tweet below.

Now the problem with this email (from a id I assume Mr. Cherian has created himself to amuse us) is that it doesnt seem to have an Official signature at the end of the email nor does it have a official email id. Also It seems quite unlikely that IIPM would use such an unprofessional launguage and a fake id to top it.

When I questioned him on this, I got a equally irresponsible answer, Below is his tweet.

I know @tinucherian has all the right to create a practical Joke and maybe IIPM actually did send him this email. But thats precisely what I doubt, and there is my case. Tinu Cherian being a social media guy (his bio claims Top 15 influential Indian in Social Media) and a Wikipedia Admin, with an army of more than 73K followers is not a JOKER without any motivation, and what are his motives remain questionable?

The purpose of this blog post is my morbid dislike, that a few social media guys/agencies who sit in Chennai and Bangalore or wherever supported by their vast network of allies sitting in Mumbai and Delhi, take their freedom of expression for granted and form an unholy nexus among themselves and conspire to defame a brand for monetary or personal reasons.

Till now I haven’t heard any news from Mr Cherian confirming the threat or calling it a hoax. Wonder which brand is next in line for Mr. Cherian’s practical joke? If someone proves that the email was actually sent by IIPM staff. I would gladly restore my faith in one of the top 15 Social media guy in India and delete this blog post if it matters at all to Mr. Tinu Cherian’s spotless reputation.

UPDATE: 

After I put up this blog post on Saturday night, I received a quite a few replies from @tinucherian , He basically beleives I have nothing to do with IIPM and also he has assured me that he had no intention to malign IIPM and it was not deliberate and that he is hounded by IIPM fake accounts and the email was sent probably by some agency who runs IIPM social media campaign. But what interested me more that he has admitted that he reacted hastily. Below is his tweet saying so, I certainly hope he gets over his unhealthy obsession with IIPM and finds a better cause. He has also metioned that he would be doing a blog post on this, explaining his POV, I would certainly like to know @tinucherian’s mind a bit better.

I wont be updating this blogpost anymore if anyone needs to follow this story , they can check the storify feed (link below) I will keep updating as I can.

[View the story "Petty & Cheap anti #IIPM campaign by @tinucherian" on Storify]