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Archive for the ‘DIGITAL MARKETING’ Category


Top 10 kind of tweeple I choose not to follow on twitter

In DIGITAL MARKETING, Social Media on January 5, 2012 at 2:33 am

Ok here Is my “top 10 kind of tweeple I choose not to follow on twitter.”

1) I will not follow people who who are neither right nor left nor centre of right. In short, very prejudiced people are out from my twitter follow list.

2) People who lifecast, I occasionally like to envy on the designer coffee you are having or will chuckle on your observation of random people and places. But if it’s not buffered (spaced well), I will not show any regret when I hit the unfollow.

3) Emotional people – Iam hugely guilty on this count, especially when its late in the night, I like to let out. But I am not going to follow a late night philosopher. Sorry.

4) people who mostly share updates via Facebook. Twitter is a different audience, treat it separately please!

5) People who unneccessary and mindlessly RT with a comment and make me part of online white noise. You are unfollowed.

6) then there are people who think you should follow them, just because they follow you. No! I can’t do that, my attention is limited and I will pick and choose and unfollow you when you no longer give me relevant feedback or information.

7) Pretty girls calling for attention (not from me though, I’m ignored, but my TL) are promptly dumped.

8) arrogant geeks

9) abstract talkers or smart talkers. So what we are friends, buzz off.

10) people like me!


Welcome to Hyperlocal Advertising.

In DIGITAL MARKETING on May 24, 2011 at 6:33 pm

Case 1)

My Laptop broke, one fine day! I needed to buy a PC urgently, I went to 3 stores in my area immediately. I went to Ezone, I went to a store in galleria and I went to Chroma at Rcity. I saw that the same model Lenovo PC, the difference in price in Ezone, galleria store and chroma was about Rs 5000/- Rs. I bought the one at chroma for Rs 31999/-. I saved Rs 5000, just because I bothered to check out 3 stores.

What if Chroma had informed about this deal through a hyperlocal media site. Two things would have happened.
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1) The other stores would have reduced the price to match chroma’s price (which nobody will know of, Since only chroma has advertised about it.)

2) The other stores would ignore, (as all decision are taken centrally in big stores). And Chroma would have sold more lenovo desktops!

Case 2)

Sabjiwaala.com is a online portal by 2 IIT ians, they advertise daily deals with us. They manage to sell at a price which is 25% to 50% less than the local sabjiwaala or supermarkets like DMART and Haiko. Sabjiwaala.com is now scaling up to handle the increase in demand. It has encouraged customers to change their habit of “vegetables and fruits shopping” by offering them daily deals.

Why Think Hyperlocal?

I talk to lot of people in my neighborhood, and majority of the purchase decisions are made locally, whether its buying vegetables, electronic items or visiting a Spa.

So how many know about deals/offers/events happening in your neighborhood and what is the source of your information.?